// Practice Manifesto

If you've ever wished clairvoyants or magic wands were real in business — we might be the closest thing available.

Strategy · Business Development · Commercial Operations

Counsel that has already done the work.

Maestrocks is a senior practitioner-advisor collective that has guided leadership teams through the decisions that define companies — market entry, restructuring, digital transformation, M&A, and capital deployment — across pharma, fintech, enterprise, and the technology frontier.

100+
Combined
Years
20+
Countries of
Operation
30+
Companies
Served
$1.15B
Largest Revenue
Managed
150+
Fintech Partnerships
Closed
// 01 — Who We Are

A proven, integrated team for end-to-end transformation.

We are not a research firm. We are practitioner-advisors — senior professionals who have built, scaled, restructured, and turned around real businesses, and who advise from inside the work, not from the sidelines. Maestrocks brings that operating practice to the boardroom — across both classical enterprise terrain and the cutting edge of digital, fintech, and AI infrastructure.

We speak the language of boards, not just analysts. Every consultant has carried direct P&L accountability and operated at or beside top management. // Practice Principle
/ 01

End-to-End Coverage

From market strategy and product launch to digital transformation, ERP implementation, and financial infrastructure — a single integrated team that spans the entire value chain. No hand-offs between firms.

/ 02

C-Level Fluency

You work directly with the people doing the thinking. Every engagement is led from start to finish by partners who have run business units, sat across the table from regulators, and signed off on transformations.

/ 03

Traditional + Digital

We combine deep classical business expertise — pharma, FMCG, telecom, energy, industrial — with cutting-edge digital, fintech, AI, and blockchain capabilities for hybrid-era transformation.

// 02 — Practice Areas

Three pillars. One accountable team.

Our practice stands on three core disciplines — the same ones that have helped clients overcome patent cliffs, currency shocks, regulatory pressure, and digital disruption across regulated and high-growth industries alike.

/ 01

Strategy

  • Strategic Portfolio Development
  • Go To Market Strategy
  • Long Range Planning
  • Transformation & Turnaround
  • Public Private Partnerships
  • Customer & Channel Strategy
  • New Business Model Development
  • Mobile & High-Tech Health Strategy
// Applied across
Pharma · GTM & portfolio Fintech · market-entry strategy Web3 · ecosystem & tokenomics Enterprise · turnaround mandates
/ 02

Business Development

  • Screening & Scouting
  • Local Manufacturing & Tech Transfer
  • Mergers & Acquisitions
  • Deal Management
  • Business Case Development
  • Business Insights & Intelligence
  • Alliance Management
  • JV Implementation
// Applied across
Pharma · licensing & M&A Fintech · 150+ partnerships closed Credit · institutional liquidity deals Enterprise · JV & tech transfer
/ 03

Commercial Operations (OEE)

  • Sales & Marketing Excellence
  • Digital & Multichannel Marketing & CLM
  • S&OP Management
  • Launch Excellence
  • Tender Operations & KAM
  • PSP & Contracted FF Management
  • Org Design & Restructuring
  • Training, Development & Coaching
// Applied across
Pharma · launch & SFE Telecom · field force & channel FMCG · segmentation & targeting Digital Health · multichannel CLM
// 03 — The Collective

Practitioner-advisors with 20+ years of senior experience.

Four senior practitioner-advisors and a senior consultant — a deliberately small team that staffs every engagement directly. No leverage models, no junior hand-offs.

// Managing Director
Kursad Sen
Strategic Decision & Risk Management — Stanford University
Industrial Engineering BSc & MSc — YTU

~25 years of top-management experience across Turkey and the Middle East, focused on commercial operations, strategy, business excellence, and development. Multi-country P&L exposure across innovator pharma, biosimilars, and plasma products.

Strategic PlanningBD & AllianceCommercial OpsM&A / JVBiosimilarsPPP / PlasmaGTM
Track Record: $1.15B largest revenue · 13 HQ + 53 FF largest team · $15M largest budget · Menarini, Pfizer, Bayer, Abdi İbrahim, Abbott, Sanofi, Shire, Gilead
// Business Partner & Engagement Manager
Barış Uzunhan
Global Business Administration & Marketing MBA — BAU
Industrial Engineering BSc & MSc — YTU

~23 years of senior experience focused on account management, operational excellence, and international programs. Solution-oriented practitioner with deep field experience across diverse cultures and business environments.

Program MgmtService MgmtBD & AllianceLogisticsTender MgmtCoaching
Track Record: $8.7M largest budget · 1,270-person largest team · Multi-country P&L · Novartis, Sandoz, ISS, KAT, Obase, J.P. Morgan
// Business Partner & Engagement Manager
Serkan Senyuva
MA, Marketing Communications — Bilgi University
BA, Econometrics — Uludağ University

20+ years across pharmaceutical, telecommunications, and FMCG industries. Sales force effectiveness, strategic planning, commercial operations. Deep interest in consumer-behavior analytics, IoT, and digital health technologies.

Sales & MarketingSFESizing & AlignmentGTM & LaunchPartnerships
Track Record: $350M largest revenue · 18 HQ + 550 FF largest team · $5M largest budget · Turkcell, IQVIA, AgeSA, Novartis, Boehringer, GSK, Sagra
// Business Partner & Engagement Manager
Ayhan Gungor
M.Sc. Engineering & Technology Management — Boğaziçi University
B.Sc. Electrical Engineering — Istanbul Technical University

23+ years across multinationals and startups. 17 years in enterprise environments (energy, oil & gas, industrial). 8+ years in blockchain, fintech, and decentralized finance — cross-border payments, FX liquidity, stablecoin infrastructure.

Cross-Border PaymentsFX InfraBlockchain / DeFiAI ProductsSAP / ERPTokenomics
Track Record: $500M+/mo FX volume · 150+ fintech partnerships · $2.7B liquidity capacity · $50M+ enterprise programs (Shell, BP) · 21M-user web monetization suite
// Consultant
Nur Özcan
International Finance MSc — HEC Paris
Economics BSc — Boğaziçi University

Strategic and analytical professional with international finance background and consulting, pharma, and business analysis experience. Multilingual, with a track record of solving complex problems across industries.

Strategic PlanningFinancial AnalysisBusiness IntelligenceProject MgmtSAP S4/HANA
Track Record: Forecasting & profitability analysis lead · SAP S4/HANA transformation support · C-level exposure · Ferring Pharmaceuticals, EY
// 04 — Sector Coverage

Industries we have operated inside.

We have led businesses, built infrastructure, and closed transactions across these sectors — applying our three pillars where they create the most leverage in each industry's reality.

Px

Pharmaceuticals

Innovator, generic, biosimilars, plasma. Portfolio strategy, BD & licensing, launch excellence, tender operations.

StrategyBDComm. Ops
Fx

Fintech & Payments

Cross-border payments, FX liquidity, stablecoin settlement. Market entry, partnership structuring, deal management.

StrategyBD
Wx

Web3 & Blockchain

DEX, governance, bridging, tokenomics. New business model design, ecosystem development, alliance management.

StrategyBD
Ex

Enterprise & Industrial

Energy, oil & gas, industrial. SAP/ERP rollouts, JV implementation, organizational restructuring, tech transfer.

StrategyBDComm. Ops
Tx

Telecom & FMCG

Sales force effectiveness, segmentation & targeting, channel strategy, multichannel customer engagement.

StrategyComm. Ops
Cx

Credit & Financing

SME micro-financing rails, commodity finance, private credit. Deal structuring, alliance management, business case.

StrategyBD
Ax

AI & Digital Finance

Conversational finance, agent-managed vaults, RWA strategies. AI product strategy, GTM, ecosystem partnerships.

StrategyBD
Hx

Digital Health & IoT

Connected-device strategy, mobile & high-tech health, big data analytics. Multichannel CLM, business model design.

StrategyComm. Ops
// The Practice Name
MAESTROCKS
Orchestrating life...
with science...

A maestro coordinates a hundred instruments into a single, coherent score. We do the same — across commercial, operational, and digital disciplines — so leadership teams hear one composition, not noise.

// 05 — Engage Us

Have a question worth thinking through?

We respond to every serious inquiry within one business day. The first conversation is exploratory, confidential, and without obligation.

MAESTROCKS
// PracticeMaestrocks Consultancy
// CoverageTurkey · Middle East · CIS
EMEA · APAC engagements on request